Wódka Wyborowa -Product Video-

Videography of Wódka Wyborowa Exquisite proved to be a challenge because of the highly reflective AND transparent nature of the bottle.



Polish 'wódka' makes its debut with their premium offering, the Wódka Wyborowa Exquisite. Famed architect Frank Gehry also played a role in the bottle's design.

Our concept of this Product Video was to recreate Wódka Wyborowa's facade: clea, clear, savoury creaminess with a smooth, elegant finish.

Videography of Wódka Wyborowa Exquisite proved to be a challenge because of the highly reflective AND transparent nature of the bottle. The wódka and the bottle are both transparent thus negating the use of a coloured background. The risk of overexposure during shooting also increased the difficulty of this project.

Despite the challenges, we managed to produce an awesome piece of work, we incorporated subtle camera movements and added delicate lighting and exposure control.

WOLFANG DIGITAL used 3D animation to spice up the video. The animated text were given a glassy, reflective blue hue, in line with Wódka Wyborowa's corporate identity. The text danced over its own reflection, as in on a frozen lake.

WOLFANG DIGITAL is proud to introduce to you another Product Video. If you have a product or service you'd like to highlight to the world, we welcome you to get in touch with us.

Here's a little history on the origins of Wódka Wyborowa Exquisite:
Wyborowa Exquisite is single-estate quality, produced exclusively from a single variety of premium rye, grown on a single estate around the village of Turew (near Poznan in Western Poland), an area long associated with the production of high quality grain and vodka. The highest levels of quality control and a unique production process ensure Wyborowa Exquisite is truly exceptional vodka. Wyborowa Exquisite boasts an elegant mouth-feel on the palate with delicate notes of fresh rye bread, Brazil nuts and growing savoury creaminess, with sweetness well-balanced by lightly toasty dryness. The finish is lightly spiced, with a sweet-dry nutty finish and a hint of sesame

Videography Footwear

'On rocky ground, it saved me from some painful sprains a couple of times'

Good Videography doesn't boil down to what you wear or what covers your feet. It does however, dictate your level of comfort during a videography session and how long you can function effectively and creatively as a Videographer.

Depending on the project on hand, Videographers may be required to walk briskly, run, jump, kneel or squat. Some projects require Videographers to shoot in the jungle, in the desert, in the middle of traffic, in rocky or muddy terrain.

How does the practical yet fashion conscious Videographer transition from a wedding shoot to a corporate shoot without spending too much on shoes (and instead, spend it on the next video camera). A trendy and rugged Timberland will set us back by about $120. You surely don't want to see another scratch on your precious Timberland shoes.


Original SWAT tactical boots are a boon to Videographers.

Do safety shoes qualify? I think not. Most safety shoes are inflexible, restricting movement and heavy. How about Camel Active? You're getting warmer but they aren't as durable as we want them to be.

So what's my choice for footwear? I suggest a pair of boots. Not just any pair of boots but tactical boots- the kind that SWAT teams strap on for a mission.

After trying on various footwear including Bata, Converse, Nike, Reebok, Adidas and Puma, I'm elated to find the perfect pair of footwear that meet these requirements:

1) Lightweight (your camera and gear are heavy enough)
2) Durable (if it's good enough for the military, it's good enough for me)
3) Reasonably priced
4) Fashionable (like it or not, guy handling video camera stands out)
5) Flexible (for us to move with precision)
6) Cusions footfalls (great for Glidecam operation)
7) Traction (do the shoes 'grab' the floor?)
8) Comfortable (to enable us to walk in them for hours on end)

For about $99, a new pair of Original SWAT tactical boots paint a cool picture of us in our video gear and more importantly, helps us get our job done.

I've used them in various surfaces and it helps me keep my footing. On rocky ground, it saved me from some painful sprains a couple of times. On questionable terrain where grass tend to grow taller than my waist, I'm confident my feet are protected from insects and reptiles.

When using the Glidecam, the soles help make my footfalls softer, reducing camera shake even further. The boots give me a high degree of flex and movement. Foot placement become accurate and firm.

I pay no heed to every jagged rock that glances off my boots, unlike my expensive Timberland. The more nicks my boots suffer, the more rugged it looks, like a good pair of jeans.

There is a disadvantage to this setup: boots are hard to come off!

Your virtual salesman: The Product Video

'The Product Video is a tireless sales promoter.'

This video exist for one main reason: your products and/or services. It's a video designed to showcase your product, its strenghts and features, installation instructions and your promotions.

A comprehensive product video will usually come with voice overs and video titles to help your customers understand your products' unique selling point. Animated graphs and diagrams will help to dispel any doubts about your products' integrity.


The Product Video's main focus is to highlight your products' features

For demonstrations that are too complex, 3D Animation combined with live action videography will get the most difficult points across to the simplest of minds.

Imagine your product video being played repetitively in your showroom, displaying your products and its features. The Product Video is a tireless sales promoter. It's the first impression your customers get of your brand and often, it's one of your most effective sales tool.

To produce a Product Video, WolFang Digital provides the following services:

1) Scriptwriting
2) Videography (Full day)
3) Video Editing (approx. 4 to 5 days)
4) 3D Animation
5) Motion Graphics
6) Video Titles

Duration of video:
approx. 5 to 10 minutes

This Video is most suitable for use in:
Product Demonstrations
Showrooms/Retail Outlets
Exhibitions/Trade Shows

To view more Product Videos, visit:
Product Videos from WOLFANG DIGITAL

Videography: Purchasing your Video Camera pt. 1

Canon's most recent high-end, high definition offering: the glorious Xl H1S

Your first steps in becoming a Videographer will obviously be an exciting adventure and no less expensive either. One of the main reasons all Videographers are passionate about their work is because Videography equipment is expensive. When he or she decides to turn from amateur to professional, they are already committed to purchasing costly equipment.

So what are some of the features that you should look for when purchasing a camcorder? Here are some of the most important features:

1) Depth of Field
One of my most important criteria is the length of the camera's lens. The longer the lens, the more shallow the depth of field. A shallow depth of field renders both the foreground and background out of focus, bringing the subject into clear focus.

2) Preset and Custom White Balance
Some cameras allow the user to keep more than one White Balance setting. This feature lets Videographers easily switch settings when under different light temperature (sunlight has a higher colour temperature than tungsten light). Not having to set the White Balance each time the camcorder shoots in a distinctly different lighting is a time saving advantage.

3) Full Manual Exposure Controls
The ability to control your shutter speed, aperture and gain independently of each other is crucial as you will end up in situations where fine tweaking these settings yield the best results

I will cover more important features you should consider in a Video Camera. Here's a short description:
4) Full Manual Audio Controls
5) Video and Audio inputs
6) Manual Zoom and Manual Focus Ring

Look out for my next article, Videography: Purchasing your Video Camera pt. 2

Martell VSOP Rising Personalities Awards 2008

'Prior to the award night, WOLFANG DIGITAL produced Biography Videos of each of the award recipients...'




Martell VSOP hosts the 2008 'Rising Personalities Award' an extravagant gala dinner to honour 10 of the most promising personalities from various industries.

The Rising Personalities Awards recognises individuals who have risen above the competition, life’s challenges and more importantly, their own expectations, in their pursuit of career advancement and life as a whole.

WOLFANG DIGITAL captured the nuances and ambiance of the gala dinner as it unfolded. Our Videography team provided Live Video Feed which transmitted video of the Rising Personalities as they arrived, each chauffeured in a Mercedes. The video was played live to guests already lounging in the reception area.

Prior to the award night, WOLFANG DIGITAL produced Biography Videos of each of the award recipients. These videos were played for guests before each personality walked onto stage to receive their award.

A fashion show titled 'Birds of the Amazon' by Fashion Stylist Cris Yong, jointly produced by DJ Blink dazzled us with flamboyant haute coutour accompanied by exotic tunes. Grand Prize winner Joanne Yeoh also entertained us with her mastery of her violin, mesmerizing us with renditions of classical tunes. Malaysian Idol Jaclyn Victor also got into the act and presented us with choice songs.

WOLFANG DIGITAL projected the activities on stage onto colossal screens so guests could fully experience the awards ceremony regardless of their seating location.

We deployed two video cameras for this event: one to provide Live Video Feed while another mingled with guests, capturing choice close up shots. As before, this year's Gala Dinner was a fun experience for us.

Cutting It Right: Video Editing pt. 3 of 3

This is the conclusion to my 3 part series of 'Cutting It Right: Video Editing'

Read Cutting It Right: Video Editing part 1
Read Cutting it Right: Video Editing part 2

8) Colour Correction
This process involves a pair of sharp eye and a sensitive heart. Colours bring about different emotions- orange may mean energy and give the time of day as evening. Blue may indicate a high-tech feel. Purple could mean insinuate elegance or romance. Colour Correction is an important, creative and exacting process.

9) Presentation
The completed Video is then presented to the Video Director who makes the necessary amendments based on his intimate understanding of the product. If the Video Director doesn't give the green light, the Video will not be seen by the client. That simple.

The Video that ends up being viewed by our clients have gone through the exacting scrutiny of our Video Director's eyes. Since we write the script, we know the product almost just as well as the client.

10) DVD Encoding & Mastering


It takes many years of action before a fresh graduate evolves into a finely honed WolFang Digital Video Editor. Our Video Editors have the innate skill to combine various Video Footage into a seamless video for various purpose, be it a fast paced Event Video or a more informative yet state of the art Corporate Video.

The Video Editor keeps track of hundreds of Video clips that may amount to thousands if he is working on more than one project. His eyes are sharp- his brain is able to discern good takes from mediocre ones, he can discern the right colour for any scene and he is able to evaluate music for the various projects.

Cutting it right is just one of the disciplines within the world of Video Production but nevertheless, it is an important and challenging one. Becoming a good Video Editor takes years of practice. Becoming a good Video Editor makes one more sensitive to the world around them, it is a rewarding experience.


Read Cutting it Right: Video Editing part 1
Read Cutting it Right: Video Editing part 2

Background Support

'There are situations when setting up a tripod or even a light stand will indeed pose a threat to the environment...'




In our line of work, I meet with many decision makers and business owners who are admired for their passion towards their products and services. They are the same folks who award us projects and sign our cheques.

It comes as no surprise that during our meetings, they are reluctant to stop production for Videography sessions. Factories continue operations, banks will continue to serve customers, showrooms display and sell, hospitals treat patients. The success of a business depends on maximum operational time. Taking an unscheduled break will add a crimp in their bottom line.



WOLFANG DIGITAL's Videography team have adapted to this environment by working efficiently- our equipment set-up and deployment drill is constantly rehearsed and improved upon.

We are able to work on-location without having to interrupt our client's operations. Sometimes, this means using the environment to our advantage. Where sunlight is available, we deploy our video cameras in positions that leverage on natural light.

As a part-time lecturer, I used to tell my students that to produce professional looking looking videos, a tripod is a video camera's best friend. There are exceptions, however.

Whenever a video camera is detached from a tripod, we collapse and hide it. What's worse than having a 'stray' tripod being captured on tape is a tripod being a hazard to the client's workforce.

There are situations when setting up a tripod or even a light stand will indeed pose a threat to the environment, such as a busy factory floor where forklifts are zipping along, where colossal robotic arms bend red-hot metal daily.



WOLFANG DIGITAL's team are trained to use objects in the background for camera support. A banister, a chair or table, a railing, a stationary car, walls, the world is littered with 'tripods' that can help us get a stable shot. We are trained to be aware of our surroundings.



Oftentimes we aren't allowed the luxury of deploying our equipment whenever or wherever it pleases us. Producing videos for the corporate world puts us in a situation of constant change. As professional Videographers, we have to assess the situation quickly, improvise and roll with the flow.