B. Braun Product Video

'The clean layout, the subtle use of its corporate colours and even our choice of Voice Over Talent were complimented.'

In May, WolFang Digital completed a Product Video for B. Braun Avitum. This video features the Nexadia Intelligent Data Management System, a software that manages a network of dialysis machines.

Each Nexadia Monitor is able to remotely control, monitor and document treatment procedures for a host of networked heaemodialysis machines, allowing nurses to spend more time with their patients and significantly improving the efficiency of the nephrologist's administrative tasks.

Videography was done at Penang Adventist Hospital's Renal Care Centre. The video was premiered at the 11th Asian Nephrology Congress at KL Convention Centre, which WolFang Digital also provided Event Photography services.

During one of our final but poignant video presentations to a packed room of sales, marketing and technical managers including its General Manager and a representative from Germany, our video was previewed to a round of applause and compliments from all. The clean layout, the subtle use of its corporate colours and even our choice of Voice Over Talent were complimented.

This is a testament to WolFand Digital's versatility in undertaking various projects from different industries.

A Poignant Moment

During our recce of the Renal Care Centre, the full force of the seriousness of kidney failure had not hit us... yet.


It was an eye opener for us when we visited the Adventist Hospital's Renal Care Centre in Penang. None of my family members or anyone I know of are facing kidney related illness, making this trip a poignant one for us.



WOLFANG DIGITAL traveled to Penang to produce a Product Video for B. Braun Avitum- an internationally renowned pioneer and manufacturer of medical products for treatment of extracorporeal blood treatment (out of body blood cleansing or haemodialysis) based in Germany.

During our recce of the Renal Care Centre, the full force of the seriousness of kidney failure did not hit us... yet. It wasn't until when we started the Videography session when reality descended. We were told that the rows of reclined patients were in various stages of kidney failure.

The head nurse continued to tell us of the three times a week dialysis sessions where each patient had to undergo five to six hours of treatment costing RM 250 a session. It wasn't just the financial aspect of it that disturbed us, it was the abrupt change in lifestyle not to mention the distress each time a needle pierces a vein AND artery. All physical activity had to be kept to a minimum and a strict dieting regime is implemented.



I had to set up the camera in front of the patients although my subject was not the patient but the dialysis machine drawing out their blood, cleaning it and transporting it back to their body. They seemed pleasant enough but by looking at them, I could sense that they had resigned to their fate but always, there was a glimmer of hope.

We all learned that high blood pressure and diabetes led to kidney failure. To anyone out there reading this, take good care of your kidneys. Drink lots of fluids, cut down on your sugar and salt intake and exercise regularly. Being put on dialysis will not just put your life on hold, it will inconvenience your loved ones too.

Photos were taken with my K800i for archiving purposes.