This is the conclusion to my 3 part series of 'Cutting It Right: Video Editing'
Read Cutting It Right: Video Editing part 1
Read Cutting it Right: Video Editing part 2
8) Colour Correction
This process involves a pair of sharp eye and a sensitive heart. Colours bring about different emotions- orange may mean energy and give the time of day as evening. Blue may indicate a high-tech feel. Purple could mean insinuate elegance or romance. Colour Correction is an important, creative and exacting process.
9) Presentation
The completed Video is then presented to the Video Director who makes the necessary amendments based on his intimate understanding of the product. If the Video Director doesn't give the green light, the Video will not be seen by the client. That simple.
The Video that ends up being viewed by our clients have gone through the exacting scrutiny of our Video Director's eyes. Since we write the script, we know the product almost just as well as the client.
10) DVD Encoding & Mastering
It takes many years of action before a fresh graduate evolves into a finely honed WolFang Digital Video Editor. Our Video Editors have the innate skill to combine various Video Footage into a seamless video for various purpose, be it a fast paced Event Video or a more informative yet state of the art Corporate Video.
The Video Editor keeps track of hundreds of Video clips that may amount to thousands if he is working on more than one project. His eyes are sharp- his brain is able to discern good takes from mediocre ones, he can discern the right colour for any scene and he is able to evaluate music for the various projects.
Cutting it right is just one of the disciplines within the world of Video Production but nevertheless, it is an important and challenging one. Becoming a good Video Editor takes years of practice. Becoming a good Video Editor makes one more sensitive to the world around them, it is a rewarding experience.
Read Cutting it Right: Video Editing part 1
Read Cutting it Right: Video Editing part 2
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