Havana Club 'El Ron de Cuba'

"A dynamic and edgy montage supported by an upbeat soundtrack, a reflection of raw energy from the melting pot of various cultures, the romantic land of Cuba."

This video remains on of our most watched video on YouTube. I remember bringing back a CD worth of photographs to our Motion Graphics team. Considering that the video duration was to be 3 minutes, we really didn't have much to work with.

Our team had a look around and found a magazine sporting images of cocktails made with Havana Club. That was all we needed to create the concept for the video. Havana Club was made in sunny Republic of Cuba. Workers harvested sugar canes under the humid tropical sun. Cuba's colourful night life and its resilient people provide the inspiration for the Havana Club Product Video.

Our Motion Graphics team scanned and animated various photos to create a dynamic and edgy montage supported by an upbeat soundtrack, a reflection of raw energy from the melting pot of various cultures, the romantic land of Cuba.