Facelift for Public Bank's Corporate Video

When Public Bank achieved the rank of the Biggest Bank in terms of market capitalisation, we were happy for them. This event is even more significant to us since we are producing their Corporate Video from Script to Screen.

I remember Public Bank approaching us to undertake this project. We were apprehensive at first- their Corporate Video was colossal, a whooping 20 minutes in duration! During the quotation stage, we were shown the previous version of their Corporate Video. The verdict? To say it was below par is an understatement. For the 3rd largest bank in the country, their Corporate Video needed a lot of work!

We got the project and started work. With over 4 decades of history, the video footage collected over the years could fill a library! We worked on the Script, we worked on the Motion Graphics, we edited the volumes of video.

Our greatest challenge was giving it that crucial facelift. The previous video was indeed weak, its design was outdated by decades but Public Bank is a conservative bank. The change we intended to implement had to be subtle yet elegant, reflecting the bank's strength and foresight. So we toiled away trying to find that delicate balance. Our clients monitored us constantly, gently nudging us into their culture yet respecting our design decisions.

Each visit by our client to our studio prompted some amendment or other so much so that it was slowing our progress. On the eve of the presentation to the GM of the Public Affairs for the Group, the client decided to leave us alone to complete the remainder of our work. We were very nervous about the upcoming presentation. The GM is known to be distant and strict.

Today is a happy day for all of us at WolFang Digital because the few short weeks of working smart has finally paid off! Our client has approved the 1st version of our video with minor amendments! The comments from the GM was that our video has indeed achieved its mission in being contemporary and modern. He also said that it was 'Different and very good!"

I told our client, Nancy, when she called me to convey the good news that it was 'Music to our ears!' Now comes the alterations to the video before it can be presented to the Founder and Chairman! Told that he would be off Friday evening, we're looking to an early, really early start tomorrow so we can finish the video ASAP...