Martell Rise Above Dance Tour

Martell VSOP
Rise Above Dance Tour

Services Provided:
Videography, Video Editing, Motion Graphics, DVD Authoring, Launch Video

As interesting as it was challenging, this project took us all over the nation, to more than 50 entertainment outlets. Save Sunday, our team was out almost every night and back in the office the following morning to begin editing last night's videography.

The Martell VSOP Rise Above Dance Tour of 2006 comprised of 5 talented dancers from various dance styles including: Hip-hop, Jazz, Krumping, Capoeira, Street-funk, Freestyle, Salsa and Breakdance. This was an international dance team. The charismatic leader, Eric Devellerez, being a Burmese who grew up in Australia, bubbly Laura New, also an Australian, Andrew Sears is from the UK, hard training Manuela Oliveira from Spain and Capoeira exponent Paul Agyapong from Brazil.

Weaving around crowds of cheering onlookers with a video camera that weighs in at 5 Kgs is a physical feat in itself. Having to pull off elegant camera moves in a tight space becomes an ambitious undertaking. To confound the videography situation, most pubs, bars and clubs are dark. We had to have an assistant standing off-camera light up the scene with a mobile video light.

Each dance performance lasted up to 10 minutes. Audience participation was paramount to the client so the dance team always asked for volunteers to join them in a short dance sequence. We noticed audience in the outskirts were usually more spontaneous and less self-conscious than those in the big cities, go figure... In total, we spent about 20 minutes at a location, excluding the wait.

Oftentimes, we had to wait for a crowd build-up when we arrived at the first outlet for the night. Considering we had up to 3 outlets to visit every night, our team would only head home come stroke of midnight, sometimes later.

As usual, the WolFang Digital style is to place a fair amount of priority on audience reaction. We are satisfied with our extent of video coverage: audience cheering, excited, participating, laughing, etc.

All the video footage were transfered into our editing systems and compiled into a dynamic, attention grabbing 5 minutes video. We presented this video to our client who used this played this video during the launch of the Martell VSOP Rise Above Dance Competition. Gnarles Barkley's soundtrack, 'Crazy' drove the video to a frenzied pitch.

Our enthusiastic client, Pernod Ricard's Marketing Director, Terence Ong, personally expressed his compliments to us for producing such a rewarding experience through the video which truly brought out the essence of the event and launched the dance competition with a bang.

Finally, The dance team were each presented with a DVD of this video. They were overjoyed to have their adventures in Malaysia compiled into a disc. They loved the video we made for them, citing the stylish and elegant editing style accentuated with raw energy.