Standard Chartered Bank

Standard Chartered Bank
The One Thing: "A Rewarding Career"

Services Provided:
Scriptwriting, Videography, Video Interviews, Video Editing, Motion Graphics, DVD Authoring

This was an interesting and rewarding project. We were given the challenge of producing a product video that would be viewed by new recruits of Standard Chartered Bank's IT operations arm, IT-365.

Being a regional call centre, IT-365 work tirelessly behind the scenes to uphold IT integrity of account holders, shareholders, businesses... the bank's customers. We don't see them, we only listen to them as they patiently help us over the phone, round the clock.

As expected of a call centre, the furniture is practical and spartan. There are rows upon rows of neatly formed cubibles under bright lighting in a clean, air-conditioned environment. A personal effect is limited to a toy atop a monitor there, photo frames here, a jacket draped over a chair... Photos of past corporate activities and inspirational posters dot the walls of each department.

Seven departments had to be featured in the video. This proved easier said than done as each department lacked factors that made it unique from the other. Our Videography team had to incorporate unique angles when shooting each department.

We also used dynamic camera moves to spice up the activity that the camera was recording. Known as 'tracking' and 'dolly' this technique added value to the video but it was a time consuming process.

Our proposed concept to use a host that would 'visit' each department and narrate the script won the client's approval and we were very fortunate that they had a Head of Department who was rather adept at reading from a cue card and moving amongst his colleagues. We had to direct Colin but he was a fast learner and the shoot progressed smoothly.

Extensive Motion Graphics was used to dramatise various parts of the video, especially the introduction. Have a look at our video and add your comments.