Tuesday 13 October 2009

Videographers' playground

Thanks to Panasonic, I was able to point the camera at various well lit subjects, make various adjustments to exposure, shoot and actually review my shots.


I was privileged to be invited by the distributor of Edius video editing software, Graphics Vision to participate in their joint exhibition with Panasonic titled 'Panasonic Power of Innovation Exhibition '09'

Our official status as certified Edius trainers gave me the opportunity to contribute some of my knowledge to the public. Since the exhibition was held in one of our largest malls, Mid Valley, the public would be out in force and so would we.

Chilling out with Graphics Vision's MD, Benedict Yee

Ironically, Edius' booth was located right next to Final Cut Pro. I took the opportunity to explore FCP a bit. So although I was meant to help man the Edius area, I was spending time chatting up the FCP people instead. It's always a good move to know the competition.

Panasonic's mock sets provide a good videographer's playground.

I was most impressed with Panasonic's concept. They had painstakingly set up a mock TV studio next to a mock lounge complete with a bar and snooker table. Surrounding these in a semi-circle were tripod mounted video cameras, giving visitors a chance to actually test out the equipment. Next to each video cam were a large LCD display or a broadcast monitor so the use could see what was shot.

Panasonic was kind enough to give us freedom with their video cameras

It was truly remarkable- their P2 and AVCHD video cams were pointed at actual sets so we would not want for a better shooting environment. I occupied myself with their AG-HPX300, a shoulder mounted P2 camera with a long lens and hence a very shallow depth of field.

It was truly amazing. Although I still prefer the ergonomics of Canon's video cams, I was able to point the camera at various well lit subjects, make various adjustments to exposure, shoot and actually review my shots. It was like having a slice of videographer heaven. When I left the exhibition, I was able to discover and recall each of the buttons that contribute to a good video shot. Giving visitors such degree of freedom and flexibility is a great way to boost video camera sales.

Back to the Edius VS FCP debate, now I can clearly understand that Edius holds the advantage over FCP in terms of workflow speed and execution, realtime functionality and multi format support. One of their guys remarked that telling the story is most important, having realtime effects won't help you tell a good story. Clearly he's just consoling himself over the edge Edius has over FCP. Having realtime support simply means Edius can craft out a great story from a great script AND do it faster too!

I had fun at the exhibition. I got to show off Edius and mess around with Panasonic's best of show. My thanks to Panasonic for organising this excellent event and to Graphics Vision for getting our participation.

Thursday 17 September 2009

Surreal: 40 works of art in 30 days



A surreal day- we went on location with Chin Yew, the founder of the '30 Day Artist' movement. We recorded him painting with acrylic on canvas and then grind chinese ink on an inkstone to draw a comic strip. These guys are famous for creating 40 works of art in 30 days.

I always thought artists required some time off in the woods to clear their minds and get some inspiration. Nowadays, it's all found on the internet! Chin Yew assures me that he still takes trips to go up north to experience the simpler life. He listens to conversations for the spark to get him going on his next piece of work.

I had a room like Chin Yew's when I was at college rushing artwork assignments and burning the midnight oil. His room was so cramped that I'm sure if I stretched out my leg, I would've broke a lamp! With all due respect, we creative folks need a cosy place to roll out that masterpiece. Large spaces make us feel alone but large spaces give videographers more room to maneuver! What a trip :)

Wednesday 16 September 2009

Sze: where warmth meets beauty.

Later, she gave each of us one of her famous accessories! Talk about being appreciated! Thanks Sze :D :D

Today, we were treated cordially by Szee Yoong (owner of Sze Accessories) during her videography session. She prepared a nice breakfast spread for us! We were even told where to find the most delicious swiss rolls (Atria, a shop called Bon Bon's)

Recoring Sze crafting her gorgeous accessories was a breeze. Her beautiful home (she will be moving in with her fiance after their wedding), decorated in the modern contemporary style, inspired us to find the perfect angles.

Though it was a little hard for us to move around in her cosy workshop, we still managed to get pretty shots of Sze doing her research and then forming something from nothing.


Sze treated us warmly and we were inspired to do our best for her!


We experienced first hand how she delicately crafted her famous trinkets. It required a balance of meticulous and delicate manipulation of the tiniest strand of material and all the while her mind is working like a sculptor's, seeing her creation taking form in her hands.

Later, she gave each of us one of her famous accessories! Talk about being appreciated! Thanks Sze :D :D

Tuesday 15 September 2009

Flows with the pros

Cecilia was really smooth on the dance floor and I had a hard time 'flowing' with her with our video camera on the tripod dolly.

Flowing with the pros.

The Martell Rising Personalities Award is back for 2009. We've already completed 10 up close interviews with this year's nominated personalities. We're in the midst of videography sessions on location to record the personalities at work in their element.

Today, we were at The Dance Point at Plaza Damas for videography of Cecelia Yong, the champion of the 'So You Think You Can Dance' season 2 competition on 8TV. She was really smooth on the dance floor and I had a hard time 'flowing' with her with our video camera on the tripod dolly.

Watch out for the video. We'll be uploading it sometime next month.

Cecilia looked youthful and nimble. Together with her partner Billy, they worked their magic on the dance floor. Both Cecilia and Billy were very accommodating with me when I asked them to repeat various moves (stunts) from their dance sequence. These 'stunts' were usually physically demanding but they obliged time and again.

Tomorrow we'll be with the founder of Sze Accessories. The adventure continues :)

Tuesday 1 September 2009

We've graduated as Edius trainers!

We are 1 of only 3 companies in the country to offer the Edius Prime video editing course.


Our trainer, Maxim Jago presents me with the coveted certificate.

We are very proud of our video editing software in WolFang Digital because our clients love our work. We share some of the credit with Grass Valley's Edius (our video editing software). We are even more proud to announce that we are now Grass Valley approved and accredited trainers.

We are now authorised to deliver video editing training worldwide for the EDIUS Prime Course. We are 1 of only 3 companies in the country who are approved by Grass Valley to offer this course. We can finally award Grass Valley certificates to our students.


We have an international class from Asia.

We attended the Edius Prime 'Train The Trainers' course at Grass Valley Shanghai to gain our new status. Our class comprised representatives from Korea, Taiwan, Hong Kong, Shanghai, Singapore and Malaysia. We were assessed for our presentation skills, technical knowledge and techniques of video editing with Edius.


Each of us were assessed on our presentation. This was no simple task, we had to lecture our peers, each of them are advanced Edius users

After using Edius for 6 years, we are happy to be given the recognition. We can't wait to teach video editors and college students about the magic of Edius. Students who attend our training and pass the exam will get their certificates delivered directly from Grass Valley. This certificate is recognised worldwide.


Pureen gets her certificate after passing the exam

Our class at Grass Valley, Shanghai comprised of representatives from S.Korea, Taiwan, Hong Kong, Singapore and Malaysia.

To find out more about the Edius Prime video editing course, visit our workshop.

Thursday 30 July 2009

Becoming a lecturer (part-time)


'Being actively involved in educating the students of Saito College is a good opportunity for us to give back to the community.'

Much has happened since my last blog posting and much has been achieved but Our schedule has once again contributed to the drop in new blog entries.

I mentioned much has been achieved because one my goals for WolFang Digital has come into fruition. Of late we have been seriously considering entering into the training/education industry. So with great pleasure, I'm happy to announce I'm now officially a lecturer with Saito College. The classes that I lecture are Videography and Digital Video Production.

Being actively involved in educating the students of Saito College is a good opportunity for us to give back to the community. Saito College is one of the pioneer education institutes in the country with 20 years of history. I can now instill into the younger generation the skills that are so desired in our industry yet are insufficiently covered by our education system.

Wednesday 6 May 2009

Sporting a reddish hue

Of our team, I was the sole sun-burnt Videographer.


The marching band put on an inspiring show, the perfect finale to a successful sports day.

We got the call from Efficient E-solutions to cover their inter-group sports day at Panasonic Stadium. More than 1,000 staff including their families and participants from around the country would be at ground zero.

Registration would start at 7am, just as the sun began its daily climb. The entire event would last the entire day, right up to dusk. Games comprising badminton, futsal, and bowling were held indoors. Athletics, 100M and relay 4 X 100M took were the last event and took place outdoors, when the afternoon sun was blazing down.

Which is why wearing sunblock was important.

Of our team, I was the sole sun-burnt Videographer. Thankfully my Videographer vest has a high collar and it saved my neck from sporting a reddish hue like my hands.

We were all impressed by how our client organised the event. Especially since by corporate standards the head count was a daunting figure. They rented the stadium, hired professional referees and even mass produced corporate t-shirts for everyone.

While our client kept up with their schedule, we tried to grab as many shots as we could through a break in the netting and prayed a stray futsal ball wouldn't hit us in the face!


Part of the WolFang Digital photography and videography team covering the futsal event.

The 100M race was interesting. I managed to get a good spot to capture the race- in the middle of the track. No one paid me a second glance as the revolver's shot sent the runners hurtling towards me.

The marching band that strode smartly onto the field during the closing ceremony left us awestruck with both the epic feel and the synergy portrayed.

To date we've presented the first draft of the video to our clients. We hope to upload it by the second week of June. Stay tuned!

Sunday 5 April 2009

In an Absolut World, Videographers own the night!

The new Absolut Vodka is unveiled. Glittering in a red sequin jacket, the world famous Swedish vodka is featured in this event titled "In an Absolut World, Every Night is a Masquerade".


While the main camera is being readied, the Glidecam is being balaned.

The brief from our client seemed as exotic as the brand itself: Three concept rooms, 1 lounge, 2DJs, 3 performances, a host of costumed characters roaming a two level venue. Guests get to mingle freely, there will be no speeches, no product unveiling, no launch gimmicks.

Invited guests were to mingled freely in three concept rooms. Each were designed especially for the launch and appropriately named, 'Absolut Dice', 'Absolut Jigsaw' and 'Absolut Cocktail 101'. Each room was unique and featured its own alluring elements.

Truth be told, I have been personally watching Absolut Vodka for quite some time, wondering when we would get the opportunity to shoot for the world famous Swedish brand.


Videographers enjoying a short breather by taking in the event from the audience's point of view.

Last month, we finally got the chance. The new Absolut Vodka is unveiled. Glittering in a red sequin jacket, the world famous Swedish vodka is featured in this event titled "In an Absolut World, Every Night is a Masquerade". The venetian carnevale style event deserved an equally alluring date and Friday 13th had no equal.

Our work as Videographers became a pleasure as we were inspired; inspired by the magical ambiance and enchanting characters and inspired by the venetian escapade. A delightful setting for the launch of the eminent Absolut Vodka.

We deployed the Glidecam to get smooth sweeping views of each room and provided Photography services which complimented the video nicely. We also introduced our new product: 360 VR. This item allows the user to interactively view the rooms in 360 degrees, to see everything in all directions.

The performance from 'Bian Lian' thrilled us to bits with his 'King of Masks' act. This ancient art from China awed audiences for centuries as generations of performers slip from one face mask to another literally in the blink of an eye.

Our Video Editing team had a blast completing the video. We used 'time remapping' to dramatise the Glidecam footage. This effect is made popular by the Matrix trilogy. We're sure you will enjoy watching it when we upload the completed video within the week, so stay tuned :)

Tuesday 31 March 2009

Amongst Haute Couture


Well, it's been a busy year for us thus far but I'm not complaining. Juggling deadlines is a neat way to kill time, considering the global scenario.

I've just recovered from a flu (so long, weekend) in time for another Videography session.Tonight marks the eve of the finale for GH Mumm F1 Celebration Party.

The cocktail parties offering renowned french champagne GH Mumm and featuring premium fashion labels Coach, Giuseppe Zanotti, Shanghai Tang and Chloe draw to a close. Despite shooting twice a week at Pavilion for the past 3 weeks, I'm still going to miss the runway style fashion shows where the female models tower above me flaunting their haute couture apparel.

I'm also going to long for Miss Jeannie Lee's melodious voice serenading us with her songs, most notably Rosemary Clooney's 'Mambo Italiano', The Carpenter's 'Close To You', Michael Buble's Sway and even a charming french rendition (which I have already forgotten the name). That's right, she took the time to memorise an entire french song in a week's time.

Dunhill was across, next to Rolex. Max Mara was down the road. I could've sauntered over to Gucci if I wanted to. Prada was closer to me than the stage was. We were in the middle of high fashion. The pretty faces, the nice dresses will still be there but after tonight, we won't be dropping by anytime soon. No thanks to Pavilion's astronomical parking fees.

I can't wait to watch the completed video after the Video Editing team has compiled the hours of footage we shot. I'll write a follow up post with the video soon :)

Tuesday 3 March 2009

An Equine Experience


The stars arrive and debark. Their rumps are then marked with the product logo.

One of my earliest and most unpleasant experience with horses was during my mid 20s. I spent a few days in Cameron Highlands taking in the sights and engaging in my hobby, photography.

Out in a field, I spotted a pony grazing some distance from a larger horse which I assumed to be its mother. Thinking the pony to be a photogenic subject, I approached it and from the corner of my eye, I saw the larger horse approaching. I thought of the great shots I would get from the pair.

The horse closed the gap in seconds with only a trot and by the time I realised the error of my assumption, I already knew I could never outrun an over-protective mother. Thankfully, the horse did not pursue me further after I distanced myself from its foal. Disappointed at not snapping off a shot, I was stupid enough to do it again.

When our client Pernod Ricard told us that horses were involved in a project, I wasn't exactly jumping with joy. Accordingly, the horses were part of Chivas' new campaign launch titled 'Live with Chivalry'. Based on the theme of an ancient ethical code of honour, its riders would be 'knights' carrying banners which served as branding vehicles.

I was amazed at the power the horses displayed by just shifting their weight. It also made me wonder how they kept track of what happened behind them... it's a long way to the back, there might be a Videographer caught unawares!

4 horses would march down a busy street lined with pubs. Under the supervision of police outriders, the horses cantered and we walked, briskly, as the slender promoters handed out leaflets to passersby.

It helps to walk surely and with no sudden movements amongst animals. We don't want to startle them. A slight nudge from an adult horse would surely send me flying a few feet. Having a video light attached to my camera had already made them nervous.


Horses... don't get in their blind spot!

One horse in particular got my attention. Lovely Boy, as he was known, was agitated by the slightest of things and moved unpredictably. It was challenging enough that I had to look out for shots of opportunity and busy street traffic, I also had to make sure 'Lovely' Boy wasn't about to trample all over me!


It's pretty hard to get all horses lined-up, thanks to 'Lovely Boy' at right.

It was a fun project. We accomplished giving out all the leaflets. I got great shots of the girls interacting with passersby. Lovely Boy prevented me from framing all the horses in formation simply by staying out. Despite this, I still managed to get shots of the majestic horses ferrying their knights against the busy night scene.

Friday 27 February 2009

Spin Doctors: PR Media Training

'...thorough preparation and testing must be performed to ensure that we have total control over our team and equipment at least.'

You're a leading international shipping company with 3 decades of history. What do you tell the journalists at the press conference when one of your maritime transports collides with a cruise liner?

Yesterday's project was an interesting departure from the norm. Our first project for multiple award winning PR agency Fleishman-Hillard (HQ in St. Louis) was a success. We were privileged to attend a training for one of their clients, japanese multi-modal bulk shipping company, Mitsui OSK Lines.

During the training, we listened in on how to diffuse a crisis scenario such as mentioned above. The techniques of blocking a tough question and bridging to accepted 'proof points' is a trade secret that will always remain in our minds.

The focus of our project however, was to record a mock press conference held between FH staff (as aggressive journalists) and MOL managers. 4 groups of 3 underwent the session lasting a white-knuckled 20 minutes each.


Trainees are given the 'inquisition' treatment and required to respond to tough questions.

Each team's performance would be recorded on camera (which adds to the already tense atmosphere) and then played back for critique and reflection.


The video is played back right away, giving a whole new meaning to 'video-on-demand'

Our services were required for only half a day so we arrived during the participants' lunch break. We set up our main video camera on 8th floor of Le Meridien hotel while the playback video camera was on the 6th. We hardly had time to test the playback before the trainees came striding in. There was little time to even test the audio volume of a test recording we did on the 8th floor.

As soon as interviews with all the teams were over, we had to rush the tapes down to the 6th while the participants went for a short (very short) coffee break. The FH trainer was kind enough to stall for us while we rewound the tapes and tested the plasma TV's (belonging to the hotel) volume.

Overall, everything went as planned. The plasma TV did not backfire on us, the elevators were on their best behaviour, as were our equipment (which we triple checked the night before).

In scenarios like these, where we aren't given time for contingencies, thorough preparation and testing must be performed to ensure that we have total control over our team and equipment at least.

Of course, it goes without saying that prayers and God's grace before every project is essential.

Saturday 10 January 2009

Long Distance Driving Survival Guide pt. 2

In my Long Distance Driving Survival Guide pt. 1, I wrote about the various techniques to Staying Awake and Focused at the wheel. In this article, I write about Arriving on Time.

It is crucial to portray a professional image of ourselves by arriving on time, all the time for a Videography project. Driving for hours on end makes being punctual a challenge. Here are some tips to help you Arrive On Time.

1) Know the Formula.

Speed (Km/H) = Distance (Km) ÷ Time (Hour)

The formula tells you the speed you must be traveling to reach your destination within a certain time. Use this formula to help you plan your journey. Take into consideration traffic jams when you hit town.

2) Keep vehicle in good condition.
If you are driving a seasoned car (above 5 years old), make sure:
a) Your engine oil and engine filter are fairly new.
b) Ensure your tyres are not getting bald.
c) Fill up your radiator tank with water.
d) Keep a bottle of water handy in case your car overheats.
e) Check that your spare tyre is still in good condition.
f) If it's rainy season in your area, make sure your windshield wipers can still keep the rain away.
g) Check that your car drives straight. If it doesn't, send it for wheel re-alignment/balancing.
h) Your brakes grab the tyres when you need them to.





2) Plan your route.
If you have not been to your desired destination, never assume you are familiar with the roads. Look up GoogleMaps for help or check out a map. Don't just depend on friends for directions.



3) Drive at a cruising speed.
Don't race with other vehicles. It will raise your blood pressure and your fuel consumption too.

4) Equip a GPS Navigation System
These are very handy tools that save you time and anxiety. Garmin produces affordable yet reliable navigation devices for use in car, motorcycles, on the sea and in the air. I personally own the Nuvi 205W purchased for about $229 USD. It even warns me of potential speed traps and road block areas.



Another neat feature of having a navigation device is being able to adopt a more relaxed driving attitude. My Nuvi 205W helps me recalculate a new route to my destination on the fly when I've made a wrong turn.

Allocate time for parking.
Finding the place and actually rolling the cameras are two different tasks, especially within city limits. I suggest debarking the team at the venue's entrance before going off to find a parking space.

Professional videographers don't arrive on time for a videography session. We arrive early so we can work out contingencies which so often put a crimp into our plans. No event's programme goes according to plan, there will be unforseen incidents or overlooked issues to contend with.

Hopefully, my entries, taken from the field and based on first-hand experience, will help you. So drive safe and plan ahead.

Your comments and suggestions on this topic are most welcomed. Happy driving!