While the main camera is being readied, the Glidecam is being balaned.
The brief from our client seemed as exotic as the brand itself: Three concept rooms, 1 lounge, 2DJs, 3 performances, a host of costumed characters roaming a two level venue. Guests get to mingle freely, there will be no speeches, no product unveiling, no launch gimmicks.
Invited guests were to mingled freely in three concept rooms. Each were designed especially for the launch and appropriately named, 'Absolut Dice', 'Absolut Jigsaw' and 'Absolut Cocktail 101'. Each room was unique and featured its own alluring elements.
Truth be told, I have been personally watching Absolut Vodka for quite some time, wondering when we would get the opportunity to shoot for the world famous Swedish brand.
Videographers enjoying a short breather by taking in the event from the audience's point of view.
Last month, we finally got the chance. The new Absolut Vodka is unveiled. Glittering in a red sequin jacket, the world famous Swedish vodka is featured in this event titled "In an Absolut World, Every Night is a Masquerade". The venetian carnevale style event deserved an equally alluring date and Friday 13th had no equal.
Our work as Videographers became a pleasure as we were inspired; inspired by the magical ambiance and enchanting characters and inspired by the venetian escapade. A delightful setting for the launch of the eminent Absolut Vodka.
We deployed the Glidecam to get smooth sweeping views of each room and provided Photography services which complimented the video nicely. We also introduced our new product: 360 VR. This item allows the user to interactively view the rooms in 360 degrees, to see everything in all directions.
The performance from 'Bian Lian' thrilled us to bits with his 'King of Masks' act. This ancient art from China awed audiences for centuries as generations of performers slip from one face mask to another literally in the blink of an eye.
Our Video Editing team had a blast completing the video. We used 'time remapping' to dramatise the Glidecam footage. This effect is made popular by the Matrix trilogy. We're sure you will enjoy watching it when we upload the completed video within the week, so stay tuned :)
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