An Equine Experience

The stars arrive and debark. Their rumps are then marked with the product logo.

One of my earliest and most unpleasant experience with horses was during my mid 20s. I spent a few days in Cameron Highlands taking in the sights and engaging in my hobby, photography.

Out in a field, I spotted a pony grazing some distance from a larger horse which I assumed to be its mother. Thinking the pony to be a photogenic subject, I approached it and from the corner of my eye, I saw the larger horse approaching. I thought of the great shots I would get from the pair.

The horse closed the gap in seconds with only a trot and by the time I realised the error of my assumption, I already knew I could never outrun an over-protective mother. Thankfully, the horse did not pursue me further after I distanced myself from its foal. Disappointed at not snapping off a shot, I was stupid enough to do it again.

When our client Pernod Ricard told us that horses were involved in a project, I wasn't exactly jumping with joy. Accordingly, the horses were part of Chivas' new campaign launch titled 'Live with Chivalry'. Based on the theme of an ancient ethical code of honour, its riders would be 'knights' carrying banners which served as branding vehicles.

I was amazed at the power the horses displayed by just shifting their weight. It also made me wonder how they kept track of what happened behind them... it's a long way to the back, there might be a Videographer caught unawares!

4 horses would march down a busy street lined with pubs. Under the supervision of police outriders, the horses cantered and we walked, briskly, as the slender promoters handed out leaflets to passersby.

It helps to walk surely and with no sudden movements amongst animals. We don't want to startle them. A slight nudge from an adult horse would surely send me flying a few feet. Having a video light attached to my camera had already made them nervous.


Horses... don't get in their blind spot!

One horse in particular got my attention. Lovely Boy, as he was known, was agitated by the slightest of things and moved unpredictably. It was challenging enough that I had to look out for shots of opportunity and busy street traffic, I also had to make sure 'Lovely' Boy wasn't about to trample all over me!


It's pretty hard to get all horses lined-up, thanks to 'Lovely Boy' at right.

It was a fun project. We accomplished giving out all the leaflets. I got great shots of the girls interacting with passersby. Lovely Boy prevented me from framing all the horses in formation simply by staying out. Despite this, I still managed to get shots of the majestic horses ferrying their knights against the busy night scene.