APM Corporate Video

This was one of our more interesting projects. It was also unique because we got to visit one of our country's largest automotive parts producing plant.

To describe the condition in the factories as 'hot' would be an understatement. Alloy were being melted into various shapes by giant robots with incredible speed and ease. We got first-hand experience watching how vehicle suspension, radiators and seats were produced.

Given the narrow nature of its walkway, we couldn't get enough equipment into the factory floor, which was just as well because safety was paramount. There were yellow boxes bordering each production process which we must not cross. Completed parts on the factory floor are not to be handled by hand, they are left to cool. Accidentally brushing my shoe on one produced as my sole melted upon contact.

On the other hand we get to witness seats being designed and tested. This was obviously a more delicate process and the rooms were fully air-conditioned. We also watched spray painting machines in sealed-off rooms apply consistent layers of paint onto plastic parts.

We had a fun and educational experience during the video production stage. Motion Graphics was a prevalent element in this video and various layouts were used to inject a high-tech flavor to the video.

Our post production team invested many hours with the 3D Animation and it shows- a reflection of the robots on the factory floor, cleverly piecing together the client's logo amidst sparks and heat waves.

Our clients were very happy with the result and are including our video into their marketing material both local and overseas. A job well done!