Thursday 16 October 2008

Wódka Wyborowa -Product Video-

Videography of Wódka Wyborowa Exquisite proved to be a challenge because of the highly reflective AND transparent nature of the bottle.



Polish 'wódka' makes its debut with their premium offering, the Wódka Wyborowa Exquisite. Famed architect Frank Gehry also played a role in the bottle's design.

Our concept of this Product Video was to recreate Wódka Wyborowa's facade: clea, clear, savoury creaminess with a smooth, elegant finish.

Videography of Wódka Wyborowa Exquisite proved to be a challenge because of the highly reflective AND transparent nature of the bottle. The wódka and the bottle are both transparent thus negating the use of a coloured background. The risk of overexposure during shooting also increased the difficulty of this project.

Despite the challenges, we managed to produce an awesome piece of work, we incorporated subtle camera movements and added delicate lighting and exposure control.

WOLFANG DIGITAL used 3D animation to spice up the video. The animated text were given a glassy, reflective blue hue, in line with Wódka Wyborowa's corporate identity. The text danced over its own reflection, as in on a frozen lake.

WOLFANG DIGITAL is proud to introduce to you another Product Video. If you have a product or service you'd like to highlight to the world, we welcome you to get in touch with us.

Here's a little history on the origins of Wódka Wyborowa Exquisite:
Wyborowa Exquisite is single-estate quality, produced exclusively from a single variety of premium rye, grown on a single estate around the village of Turew (near Poznan in Western Poland), an area long associated with the production of high quality grain and vodka. The highest levels of quality control and a unique production process ensure Wyborowa Exquisite is truly exceptional vodka. Wyborowa Exquisite boasts an elegant mouth-feel on the palate with delicate notes of fresh rye bread, Brazil nuts and growing savoury creaminess, with sweetness well-balanced by lightly toasty dryness. The finish is lightly spiced, with a sweet-dry nutty finish and a hint of sesame

Monday 13 October 2008

Videography Footwear

'On rocky ground, it saved me from some painful sprains a couple of times'

Good Videography doesn't boil down to what you wear or what covers your feet. It does however, dictate your level of comfort during a videography session and how long you can function effectively and creatively as a Videographer.

Depending on the project on hand, Videographers may be required to walk briskly, run, jump, kneel or squat. Some projects require Videographers to shoot in the jungle, in the desert, in the middle of traffic, in rocky or muddy terrain.

How does the practical yet fashion conscious Videographer transition from a wedding shoot to a corporate shoot without spending too much on shoes (and instead, spend it on the next video camera). A trendy and rugged Timberland will set us back by about $120. You surely don't want to see another scratch on your precious Timberland shoes.


Original SWAT tactical boots are a boon to Videographers.

Do safety shoes qualify? I think not. Most safety shoes are inflexible, restricting movement and heavy. How about Camel Active? You're getting warmer but they aren't as durable as we want them to be.

So what's my choice for footwear? I suggest a pair of boots. Not just any pair of boots but tactical boots- the kind that SWAT teams strap on for a mission.

After trying on various footwear including Bata, Converse, Nike, Reebok, Adidas and Puma, I'm elated to find the perfect pair of footwear that meet these requirements:

1) Lightweight (your camera and gear are heavy enough)
2) Durable (if it's good enough for the military, it's good enough for me)
3) Reasonably priced
4) Fashionable (like it or not, guy handling video camera stands out)
5) Flexible (for us to move with precision)
6) Cusions footfalls (great for Glidecam operation)
7) Traction (do the shoes 'grab' the floor?)
8) Comfortable (to enable us to walk in them for hours on end)

For about $99, a new pair of Original SWAT tactical boots paint a cool picture of us in our video gear and more importantly, helps us get our job done.

I've used them in various surfaces and it helps me keep my footing. On rocky ground, it saved me from some painful sprains a couple of times. On questionable terrain where grass tend to grow taller than my waist, I'm confident my feet are protected from insects and reptiles.

When using the Glidecam, the soles help make my footfalls softer, reducing camera shake even further. The boots give me a high degree of flex and movement. Foot placement become accurate and firm.

I pay no heed to every jagged rock that glances off my boots, unlike my expensive Timberland. The more nicks my boots suffer, the more rugged it looks, like a good pair of jeans.

There is a disadvantage to this setup: boots are hard to come off!

Tuesday 7 October 2008

Your virtual salesman: The Product Video

'The Product Video is a tireless sales promoter.'

This video exist for one main reason: your products and/or services. It's a video designed to showcase your product, its strenghts and features, installation instructions and your promotions.

A comprehensive product video will usually come with voice overs and video titles to help your customers understand your products' unique selling point. Animated graphs and diagrams will help to dispel any doubts about your products' integrity.


The Product Video's main focus is to highlight your products' features

For demonstrations that are too complex, 3D Animation combined with live action videography will get the most difficult points across to the simplest of minds.

Imagine your product video being played repetitively in your showroom, displaying your products and its features. The Product Video is a tireless sales promoter. It's the first impression your customers get of your brand and often, it's one of your most effective sales tool.

To produce a Product Video, WolFang Digital provides the following services:

1) Scriptwriting
2) Videography (Full day)
3) Video Editing (approx. 4 to 5 days)
4) 3D Animation
5) Motion Graphics
6) Video Titles

Duration of video:
approx. 5 to 10 minutes

This Video is most suitable for use in:
Product Demonstrations
Showrooms/Retail Outlets
Exhibitions/Trade Shows

To view more Product Videos, visit:
Product Videos from WOLFANG DIGITAL